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3D visualization residential project — exterior rendering, threesixty.at Graz

3D Visualization

your project, before a single brick is laid.

Since 2010, threesixty.at in Graz has been turning construction drawings into photorealistic images — for property developers, architects, and development companies. 450+ projects delivered.

what is architectural visualisation — and why does it matter?

An architectural visualisation is a photorealistic image of a building that doesn't yet exist — created from CAD drawings, with physically accurate lighting, real materials, and a realistic surrounding environment. The result looks like a photograph, but shows something that has yet to be built.

For property developers, renderings are powerful sales tools: they transform abstract drawings into vivid images that win over buyers. For architects, they're a competitive edge: they present the design exactly as the jury needs to see it. For local authorities and public clients, they're communication tools: they make projects tangible before the first shovel breaks ground.

We distinguish three main types: exterior visualizations (the building in its environment), interior visualizations (interior spaces with furnishings and atmosphere) and 3D floor plans (apartments seen from above, furnished and to scale).

Exterior rendering kindergarten Markt Hartmannsdorf — Styria, 3D visualization with playground area
Interior rendering Business Tower Styria — gastronomy area for Immovate, 3D visualization

why professional renderings are worth it — and when to use them.

Professional renderings speed up decision-making. Buyers instantly understand what the finished project will look like — without having to interpret technical drawings. This accelerates sales, cuts down on back-and-forth, and makes your marketing materials far more compelling.

When do renderings make sense? Any time you need to show something that doesn't yet exist: at the sales launch, for planning permission, for a design competition, for investor presentations, for public consultations. The earlier in the project, the greater the impact.

And when not? If you are marketing an existing property, professional photos are often enough — or Magic, our AI staging tool for empty rooms.

Interior rendering living room — Mandellstraße Graz

who we work with

property developers & project developers

This is our core business. We visualize residential projects from the planning phase — from a single apartment to the entire complex. Exterior views for sales launch, interior renderings for fit-out lines, 3D floor plans for the brochure.

BAB-compliant labelling included (Austrian property developer documentation standards). And if you need more than images — an interactive web model, website, or brochure — we handle all of that in-house too.

Exterior rendering residential project Spengergasse Vienna — property developer marketing, 3D visualization
3D visualization outdoor pool Stainz — public client

public clients

Kindergartens, outdoor pools, sports facilities, schools — public projects need to be communicated before they are built. Our visualizations make abstract drafts tangible: for council members, citizens and media.

We regularly work with architecture practices competing for public tenders. A strong visualisation is often what tips the scales in a competition submission.

industry & commercial

Office buildings, business parks, production halls — commercial real estate also needs convincing images. For investors, for leasing, for internal sign-off. We visualize complex building structures with the same care as residential projects.

And if you need to show the machinery, equipment, or products that go inside the building — we can handle that too. Architectural and product visualisation, all from the same team.

Aerial rendering Business Tower Styria Graz — high-rise commercial project for Immovate, 3D visualization
3D visualization Stadt Allee Graz for NEOS — Herrengasse, residential exterior rendering overview

In numbers

450+

projects since 2010

3–7

days per image

95%

of clients come by referral

Briefing — plans and style references
3D model under construction
Preview — review phase
Final delivery — finished visualization

Process

how a project unfolds.

01 / Briefing

Plans, materials, viewing angles.

You send us CAD plans and material preferences. We clarify perspective, lighting mood and surroundings — by phone, video or in person in Graz. Half an hour of briefing saves weeks of corrections.

02 / Model

Your drawings become a full 3D scene.

We build a precise 3D model from your plans, simulate materials with physical accuracy, and replicate light exactly as it would fall on location.

03 / Review

Preview. You're part of the process — not just handed a result at the end.

You receive a preview at reduced resolution — and give feedback on perspective, materials, atmosphere. Two correction rounds included.

04 / Delivery

Any format. Print- and web-ready.

Final render at full resolution — JPEG, PNG, or TIFF on request. 4K, 8K, 16K, or whatever scale you need. Tell us where it's going and we'll deliver it ready to use.

an honest word.

Not every project needs five exterior views and ten interior renderings. Sometimes two strong images and a 3D floor plan are all you need. We'll recommend what actually makes sense — even if that's less than you were planning to commission.

And if you don't need a rendering but a photo or AI staging — we'll tell you that too. Because long-term relationships matter more than one-off jobs. Most of our clients have worked with us for years. There's a reason for that.

FAQ

Quick answers, straight talk.

What is the difference between a rendering and a virtual tour?

A rendering is a single photorealistic image — like a photo of something that does not yet exist. A virtual tour is a walkable 360-degree experience through a real or planned space. We do both.

What does threesixty.at need to create a rendering?

CAD plans or floor plans (DWG, PDF), info on materials and colors, and a short description of what you have in mind. We clarify the rest in the kick-off.

How long does a 3D visualization take?

A single image: 3–7 working days after sign-off on the drafts. Projects with multiple views: 2–4 weeks. Rush orders are possible.

What does a 3D visualisation cost?

Every project has a different scope — a single rendering is a different order of magnitude than a full package with multiple views and variants. We're happy to talk it through and send you a no-obligation quote within 24 hours.

Why threesixty.at and not a cheaper provider?

Because this is all we've done since 2010. 450+ projects, ranging from kindergartens to Vienna's trade fair centre. One team covering the whole chain — renderings, web models, tours, websites, app, branding, print. One point of contact: Philipp.

Do I need renderings for the building permit?

Renderings are not planning documents and do not replace submission drawings. But they help with public consultations, competitions and investor presentations.

What is the difference between exterior and interior rendering?

Exterior shows the building from outside in its environment — facade, landscape, lighting mood. Interior shows interior spaces — furnishings, materials, atmosphere.

How realistic are your renderings?

Photorealistic. Most people cannot tell our images apart from photos. We work with physically correct lighting and real material data.

Can I make changes afterwards?

Yes, correction rounds are included. Larger changes after final sign-off are possible but billed on a time-and-materials basis.

In which formats do you deliver?

Standard: JPEG and PNG at print resolution (300 dpi, up to 32,000 px). For web: optimised versions. For print: TIFF or PSD on request.

Can you also visualize standard apartment types?

Yes — a single floor plan in different fit-out lines is a common request. Saves cost because the 3D scene is reused.

What is the difference between architecture and product visualization?

Architecture visualization shows buildings and spaces. Product visualization shows objects — machines, furniture, components. We do both, the technology is similar.

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Let's talk

We show you what it will look like. Send us your plans and we will send you a concrete quote within 24 hours.