andy screw — andritz refiner animation

andy screw — animation for andritz

for andritz AG we produced animation and video for “andy screw” — a new animated mascot for andritz refiner service. with a hard hat, a bolt-head head and wheels, andy explains the LC refiner exchange concept: a customised replacement strategy for outdated refiners, built from experience, to replace ageing equipment with minimal downtime and installation effort.

the animation places andy next to real andritz equipment — complex paper machine technology becomes tangible and approachable instead of purely technical.

result

a 100-second explainer video with its own character that makes a technical service concept easy to understand.