Insights
articles & thoughts.
What we learn, apply, and share. From 15+ years of visualization practice — 3D renderings, virtual tours, drone photography, AI-powered tools, and everything in between.
March 2026
fighter jets, spices & empty apartments
Why a team from Graz films Eurofighters, makes spice houses walkable, and stages empty apartments with AI.
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July 2026
Full-service real estate marketing: what's included, who does what — and what does it cost?
What's included in the full-service marketing of a new-build project, who covers which part, and what does it cost? Practical answers from Graz.
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June 2026
why we sometimes advise against.
The most honest answer in the visualization business is sometimes: you don't need this. When 3D pays off, when AI is enough — and when a good photo wins.
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June 2020
vr in the wood industry — from showroom to webinar
Within a year, the same question came up twice: what does VR actually offer to the wood industry? In April 2019, in our office, with a Hungarian forestry delegation; in June 2020, as a webinar with Holzcluster Steiermark.
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February 2015
ceramic re:visions
Our master's project at the Institute of Structural Design, TU Graz: a load-bearing building system made of ceramic modules — formed by hand from clay at the Ortweinschule, exhibited in Graz and Valencia, presented at the IASS symposium in Amsterdam.
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June 2015
does your project have an identity yet?
Why real-estate projects need a brand — and how we support sales with visualizations, floor plans, and project brochures.
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October 2015
relax suite modern — interior design for falkensteiner
10 apartments for the Falkensteiner Therme & Golf Hotel Bad Waltersdorf. Concept and branding by the agency Sterntaler, architecture by Florian Schober — the interior visualisations came from us.
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October 2015
your eyes in the sky
Aerial drone photography as the basis for 3D visualizations. Illustrated by the Kobenz competition project with architect Bettina Zepp.
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December 2014
3d home staging — furnish empty rooms digitally
Digital staging for existing properties: shorter time on market, higher sale prices. The predecessor of Magic.
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September 2014 · upd. May 2026
graz start-up in the high-quality space
From a one-person business in Seiersberg to an office in downtown Graz. Visualizations for architects, developers, and industry.
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