Full-service real estate marketing: what's included, who does what — and what does it cost?

Successfully marketing a new-build project today takes more than beautiful images. Full-service real estate marketing means: branding, 3D visualization, an interactive apartment finder, the project website and digital marketing all work seamlessly together. In this article we show which components are involved, who covers which part — and why the combination of a specialized 3D studio and a digital agency is usually the best solution for property developers.

What is full-service real estate marketing?

Full-service real estate marketing is the end-to-end marketing support of a construction project — from the first visualization before construction starts to the last unit sold. Instead of negotiating separately with 3D studios, web developers, copywriters and SEO agencies, developers receive one coordinated overall package. An important distinction: sales itself — selling through estate agents or the developer’s own team — stays with the developer. Full-service marketing provides all the tools that make every sales channel work faster and better.

A complete marketing package typically includes:

1. Branding & identity: project name, logo, color world and the sales-optimized story behind the project.
2. 3D content: photorealistic exterior and interior renderings, drone photomontages, virtual property tours (360° tours) and virtual staging with Magic.
3. Interactive apartment finder: an Immo Viewer that lets prospects explore floors, floor plans, prices and availability right in the browser.
4. Print media: sales exposés, brochures and construction site signs.
5. Digital platform & online marketing: the project website with broker CRM integration (API), search engine optimization and lead generation.

Why is it worth it for developers?

For a project with 20 residential units in a good location, the sales volume quickly reaches 6 to 10 million euros. For the complete marketing package — from 3D content and apartment finder to website, campaigns and ongoing support — the budget typically ranges between 0.5 and 1% of the project volume. For comparison: the classic sales commission is around 3% of the sales volume — so the marketing costs considerably less than sales. The investment pays off on every sales channel: estate agents sell faster and at better prices with strong materials, and on top of that the project website generates qualified direct inquiries from prospects who found the project online.

Then there’s the time factor: projects with high-quality visualizations and an interactive apartment finder attract qualified inquiries earlier — often before construction starts, when not a single wall is standing. That is more than a convenience: a construction project ties up capital during the sales phase, and every month gained reduces the financing costs on the entire project volume. Measured against that, professional marketing is rarely too expensive — but often commissioned too late.

Who covers which part?

In practice, a clear interplay of two specialists has proven itself:

The visual part: 3D studio

The 3D studio turns construction plans into sales arguments. At threesixty.at we have been turning two-dimensional plans into photorealistic renderings, animations and interactive experiences since 2010 — over 450 projects for property developers and industry across Austria. What our visual full-service marketing includes:

• Hero renderings of the facade, the courtyard and the surroundings, embedded into the real location as a drone photomontage on request
• Interior renderings of the defining living situations — a curated image package that conveys the character of the project most strongly
• Interactive apartment finder (Immo Viewer): the rotatable building model in the browser that lets prospects click on floors, open floor plans and filter available units
• Real-time view simulations: based on real drone panoramas, we show the actual view from every single apartment — before it is built
• 2D/3D sales floor plans of all units, prepared for web and print

Visibility & online marketing: digital agency

For the visualizations to be found and generate inquiries, you need a solid technical web foundation, visibility and ongoing communication. For this part we work hand in hand with Crediso Media GmbH — a Graz-based digital agency and certified Google partner agency that handles the online marketing of real estate projects. Crediso delivers:

• Premium project website: landing page with copywriting, branding and seamless embedding of the apartment finder
• SEO & GEO (AI visibility): optimization for search terms like “buy new-build apartment Graz” — and for the new AI search systems like ChatGPT or Google’s AI Mode, which increasingly shape purchase decisions
• Google Ads & social media: paid campaigns and ongoing management of the project channels on Instagram & co. — keeping the project present throughout the entire construction phase
• Content: copy, photo and video for website and campaigns, aligned with the project’s 3D world

Depending on the setup, the project website itself can come from either side: as a microsite with embedded Immo Viewer directly from threesixty.at, or from Crediso when ongoing campaigns, SEO and ads are the priority — this is decided in the joint initial consultation.

This division of labor is well established in the real estate industry: the 3D studio delivers the graphic assets and the interactive navigator, the digital agency builds the technical foundation around them and takes care of visibility and inquiries. Interfaces to broker software (e.g. Justimmo or onOffice) are implemented jointly in the project where needed, so availability in the apartment finder stays up to date automatically.

Component	Who	Result for the developer
3D visualization & renderings	threesixty.at	Sales-ready images before construction starts
Immo Viewer (interactive apartment finder)	threesixty.at	Every unit clickable in the browser, always up to date
Virtual property tour & view simulation	threesixty.at	Prospects experience space and views before completion
Print: exposé, brochure, site sign	threesixty.at	A consistent presence across all channels
Project website	threesixty.at or Crediso — depending on setup	A dedicated platform instead of portal layouts
SEO & GEO (AI visibility)	Crediso	Getting found — on Google and in AI search
Google Ads & social media	Crediso	Reach and inquiries throughout the construction phase
Broker interface (e.g. Justimmo, onOffice)	joint	Availability synced automatically

What this looks like in practice

For the residential project Domus Faber in Leibnitz we delivered the complete visual package for Pall Bau: branding, exterior and interior renderings, Immo Viewer, project website, brochure and site sign — all from a single mold, with one point of contact. The result is a consistent presence from the first rendering to the sales materials, with every medium using the same 3D data and the same visual language. Exactly this consistency is the difference between full-service marketing and individually purchased services.

The people behind it

How does a full-service marketing project work?

1. Initial consultation & briefing: project scope, target group, timeline and unit types are defined. A joint conversation with both partners saves coordination loops.
2. 3D production: renderings and apartment finder are created in parallel with the website concept — with sufficient lead time, since modeling takes time.
3. Integration: the 3D finder is seamlessly embedded into the project website (WebGL/iFrame), the broker interface is connected.
4. Launch & sales: the site goes live, SEO, ads and social media channels ramp up — the apartment finder always shows the current sales status.
5. Ongoing support: status updates, new renderings for construction phases and campaign adjustments until sell-out.

Frequently asked questions about full-service marketing

What does the full-service marketing of a new-build project cost? As a rule of thumb: 0.5 to 1% of the project volume for the complete package of 3D content, apartment finder, website, visibility and ongoing support. For a project with around 20 residential units in a good location, that typically corresponds to a mid five-figure budget — depending on the number of unit types, the rendering scope and any additional modules. We prepare a concrete quote after a short initial consultation.

Does every apartment need to be rendered individually? No. We render a curated image package that conveys the impression of the project best — key exterior and interior motifs across the defining living situations. The interactive apartment finder still covers every unit with floor plans, prices and availability.

Does the apartment finder work with our broker software? Yes. The apartment finder can be connected to common systems such as Justimmo or onOffice via interfaces — availability status stays in sync automatically. Alternatively, we maintain availability directly.

Does the marketing replace the estate agent? No — it makes every sales channel stronger. Estate agents work far more efficiently with professional materials and an interactive apartment finder, and in parallel the project website generates qualified direct inquiries. How sales are set up is the developer’s decision.

Why two agencies instead of one? Because specialization delivers quality: high-end visualization and digital marketing are two different crafts. A well-rehearsed partnership between a 3D studio and a digital agency delivers both at top level — with a coordinated setup instead of friction between randomly assembled providers.

When should a developer start marketing? Well before the official sales launch — ideally as soon as plans and material decisions are in place. Renderings and the Immo Viewer need production lead time, and the weeks before prices are published are the most valuable phase for building a list of prospects. Whoever starts at the sales launch buys the first inquiries with ad budget instead of already having them.

Conclusion: the best of both worlds

Successful real estate marketing today needs convincing visuals and digital reach. The combination of threesixty.at for the visual part and Crediso for visibility and online marketing gives property developers in Graz both — coordinated, proven and hand in hand.

Planning the marketing of a new-build project? You’ll find all components in detail on our full-service marketing page — or book a no-obligation initial consultation right away, together with our marketing partner if you wish.